Northeast Brazil hailed as the country’s top tourist destination

Brazil is home to a whole host of popular tourist destinations. From the lively carnival atmosphere of Rio de Janeiro in February to the gourmet food, cutting edge culture and 24/7 clubs of São Paulo, it’s a country with a hugely diverse offering for both international visitors and domestic tourists.

The latter is a group that is growing significantly. According to the recent Consumer Survey – Travel Intent figures released by the Brazilian Ministry of Tourism, nearly nine out of every ten Brazilians are planning to visit domestic destinations and find out more about their country this year. The figure of 86.4% is an impressive 8% leap on the previous (December 2014) figure.

And when it comes to the most sought after region, the Northeast leads the field, with 36.9% of domestic travellers identifying it as their top Brazilian holiday destination.

Luiz Fernandes, CEO of leading developer Ritz-G5, which is developing a range of projects in the Northeast of Brazil, comments,

“While the vast southern cities of Rio and São Paulo are fantastic places to visit, there is an undeniable charm in the vast beaches and laid back sophistication of the Northeast. We’ve found that a lot of Brazilians living in large southern cities look to the Northeast as the ideal location to own a holiday home. The tranquility of the beachscapes of this region is the perfect antidote to the hustle and bustle of city life.”

The luxury Palm Springs condominium development in Natal showcases what’s on offer in the Northeast. The delightful 100-acre setting and 40% build density create a sense of space and peace, while modern touches like the swimming pools, spa, hot tub, sauna and football and beach volleyball courts ensure that the development appeals to those of all ages.

Interestingly, it is the younger generation that is behind the surge in domestic tourism, as Tourism Minister Henrique Eduardo Alves explains,

“Brazilians are increasingly interested in knowing the beauties and charms of our country, and this study proves the trend that has been led by the younger generations. They are discovering Brazil, and this should be celebrated.”

According to the Consumer Survey – Travel Intent data, 88.9% of Brazilians aged under 35 are planning to holiday within their own country this year – the largest proportion of any age group. For many of these youngsters, the appeal of the Northeast lies in its combination of cultural activities, beautiful beaches and gorgeous weather – it’s an offering that is hard to resist.

And while many under 35s may not be ready to invest in a domestic holiday home just yet, many of their counterparts in the 35-60 age group certainly are. 82.7% of that age group are planning to holiday within Brazil and with high end beachfront developments like Palm Springs in Natal to tempt them, it’s easy to see why they would opt to invest in their own country when it comes to second home ownership.

For further details, contact the Ritz-G5 team on +44 207 183 7565 or visit

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